From Canada For You

How Carrera Started

One of the most popular brands of sunglasses at the moment is Carrera. The brand took its inspiration from the famous Panamericana race that took place in 1953 and saw drivers race across the whole of Mexico to finish the race near Texas.

When first starting out the brand specialised in sunglasses that would be used in fast paced sports such as motor racing and cycling. While they still create sunglasses that clearly illustrate their early influences of motor sports, they now create a sunglasses range that features both modern and vintage styles, making them popular among mainstream retailers as well as a number of celebrities.

Their wider range of sunglasses focuses on bold and unique designs that target a broader audience. The brand is able to offer a pair of sunglasses to suit all tastes and some anyone who is looking for a new pair of frames can find Carrera to be the perfect match while they still retain their sports influence.

The company have always targeted sporty individuals and enthusiasts who look for functionality and design in their accessories and sunglasses but a number of Hollywood stars can now be seen wearing a pair of Carrera sunglasses as they now feature a range of frames and colours. Superstar athletes can also be seen wearing pairs of Carrera sunglasses thanks to the brands ability to combine sleek design with function.

When the brand first started producing sunglasses they were heavily inspired by sports and today it is no different. They constantly work with athletes to research and develop the functionality of their frames when being used in sports while ensuring that they look great too.

For those who want to make a bold statement with their sunglasses Carrera are increasingly becoming the brand to do so with. Their distinctive and easily recognisable frames have helped them to become one of the most popular brands in the world.

Find out more about Carrera Sunglasses and their closest competitor Oliver Peoples Sunglasses for your needs.

How Fossil Grew a Company

One of the most well known brands when it comes to innovation and design has to be Fossil. The company was launched in 1984 and took all of its early inspiration from the 30s, 40s an 50s which can still be seen in the modern day designs. Each product they release is styled with vintage inspiration and thanks to their fashion forward thinking an on trend vintage pieces the company has become increasingly popular.

The Fossil range of jewellery and watches is now sold in over 90 countries thanks to their innovative use of leather, silver and steel to create a number of products that are fashionable and desirable to those who love vintage designs.

One of Fossil’s most innovative creations was one of the very first PDA watches to be developed by a large company. Their now famous PDA watch came with a number of functions including a calendar, organiser and alarm clock while keeping the trendy and innovative styles that Fossil is well known for. Their iconic piece launched them to a new level of popularity and they were able to expand their range to target other markets.

Innovation and style has been a cornerstone of the Fossil product design philosophy for many years and resulted in them being requested to design a range for massive fashion brands such as Adidas, DKNY and Armani. With these fashion forward brands the company was able to create an innovative range that focused on the fashion market but featured the vintage designs that Fossil were famous for, drawing inspiration from emerging trends.

The range of jewellery and watches that the brand now produces is an interesting fusion of futuristic functionality and vintage design trends that have launched the brand to become one of the most popular manufacturers in the market. With their continual collaboration with major fashion brands it seems that this growth will continue.

Find out more about Fossil Jewellery and one of its competitors DKNY Jewellery.